Maaike van Liempt
DIRECTING ATTENTION WITH INTENTION
I'm a communications design specialist with over 20 years of industry experience. Translating concepts, emotions and complex information into accessible, memorable visual solutions is my 'thing'.
My designs create direct connections with people. I strive to communicate at all levels.
An important feature of my design approach is maintaining an optimal balance between uniqueness and familiarity.
Creative strategic development, building brands with innovative eye-catching and user-focussed communications has been my professional mainstay.
I focus on building flexible visual matrices on data-driven frameworks to support striking visuals and consistent key messaging. This is how I catch and maintain audience attention online and offline.
Specialties:
• Brand management and strategic creative development
• Art direction & creative team nurturing and leadership
• Communications project and campaign management
• Print production and online workflow management