Bringing your database to life with a direct mail piece has powerful results.
I art-directed and project-managed this 3D DM mail campaign for Tranzqual ITO to announce the launch of a new suite of qualifications for courier drivers and fleet owners.
The variable content included the names, qualification types and the local office contact details. The layout and printing of each unique piece was automatically generated using XM Pie. It was printed, die cut, and folded, before being stuffed with chocolates in bubble wrap and delivered via post.
