Tranzual Bus Roadeo
I was hired by Tranzqual's Marketing and Communications team to develop a visual identity system for the event under the brand umbrella of Tranzqual - the Government funded Industry Training Organisation. After developing the logo and supporting brand guidelines, I was handed the CRM data and asked to use Direct Marketing strategies to:
• promote involvement among stakeholder groups
• design the invitations and registration process and supply accompanying forms and instructional content for direct mail out
• create event collateral including: signage, banners, menu's place names, personalised lanyards and instructional materials
• design and supervise production of certificates, winner's trophies and commemorative buttons.
• design the invitations and registration process and supply accompanying forms and instructional content for direct mail out
• create event collateral including: signage, banners, menu's place names, personalised lanyards and instructional materials
• design and supervise production of certificates, winner's trophies and commemorative buttons.
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