CoNNECTION FOR EMOTIONAL WELLBEING
This is an identity and brand development project for an independent therapist to private and professional clients in the healthcare sector. I was also responsible for:
•. Service / product development
• Marketing strategy, brand identity development
• UX/UI in website development & information automation
• Developing a collaborative community platform.
My approach:
• Strategically bring public attention to topics that are personal, sensitive and often difficult, in a way that feels organic to the audience, even when engaged in administrative processes.
• Create a feeling of security and (paradoxically) openness, to foster a supportive atmosphere between community participants.
• Create a contemporary yet familiar aesthetic and Tone of Voice to support the proposition which feels familiar, homely, human, imperfect and predictable.
• Strategically bring public attention to topics that are personal, sensitive and often difficult, in a way that feels organic to the audience, even when engaged in administrative processes.
• Create a feeling of security and (paradoxically) openness, to foster a supportive atmosphere between community participants.
• Create a contemporary yet familiar aesthetic and Tone of Voice to support the proposition which feels familiar, homely, human, imperfect and predictable.
Homepage video stills
Advertisement
Event assets
Topic covers
Social media strategy, assets and templates
References to traditional constellation therapy techniques
Email newsletter template
