Brand management, art direction and production
The Prime Minister's Educational Awards are New Zealand's premier awards for innovation in all levels of educational delivery and management. It is a bilingual awards scheme, so the logo and collateral is designed and printed in English and te reo Maori.
What I did:
• Write and design the brand guidelines
•. Manage all print and online production of promotional, guidance and event material
• Design promotional assets for digital and printed channels
• Design digital application forms and guidance documentation
•. Direct promotional and instructional videos including voiceover recordings
•. Design application forms
•. Design qualitative data capture forms to collect evidence to support pedagogical innovation in schools.
• Design and produce all event-related materials including banners, awards and invitations
• Write and design the brand guidelines
•. Manage all print and online production of promotional, guidance and event material
• Design promotional assets for digital and printed channels
• Design digital application forms and guidance documentation
•. Direct promotional and instructional videos including voiceover recordings
•. Design application forms
•. Design qualitative data capture forms to collect evidence to support pedagogical innovation in schools.
• Design and produce all event-related materials including banners, awards and invitations
Printed collateral
I managed the production of 5 colour offset printed material, involving metallic ink, fine lines and complex gradients. I also managed and delivered consistent quality between digital and offset print processes, packing and textile printing.
Folded invitation to awards night
Composite photo creation
Cover image in situ
Postage stamp design
Digital invitations
Instructional video series for applicants
UX design to ensure optimal submissions, including storyboarding, scriptwriting, (remote) direction of voiceover artist and sound studio, animators and client liaison.
Brand guidelines and management
Although the logo was designed and supplied by another agency, it was up to me to create a basic set of brand guidelines. This high profile, bilingual brand design has an usual balance aspect and complex gradient colour ways, which was to be attached to a UX navigation system. Colour specification was important, and involved complex colour testing to achieve consistency between online media and print processes, involving metallic colour, CMYK and spot colour processes on coated and uncoated stocks and fabric.
Large format printed collateral
Modular link wall design for backdrop of winners' photos.
